Outsourced marketing department for established businesses

You’ve got enough cats to herd. Your marketing shouldn’t be one of them.

For founders who are done being the marketing department.

You already have shit to do. Clever Calicco takes marketing off your mental load with strategy, systems, content, execution, and optimization that actually work together.

Apply to Work With Us Find the Bottleneck

Candice Tate with three cats in a creative family portrait

Strategy that knows where it's goingSystems that remember things for youExecution you don't have to babysitStrategy that knows where it's goingSystems that remember things for youExecution you don't have to babysit

The growth stage nobody warns you about

Your business is growing. Your marketing is just sitting there.

You might already have a website, content, SEO, an email list, a CRM, social media, contractors, and approximately 900 marketing ideas.

Clever Calicco figures out what is actually holding growth back, sets the priorities, and connects the right pieces into one managed marketing system.

So the right people can find you, trust you, and actually become clients.

You hired marketing help to take something off your plate, not give you another person to manage.

Pick the kind of help that matches the problem

Choose your level of "please take this off my plate."

Start here

Marketing Relief Assessment

For when you know your marketing is underperforming, but you are not sure where the leak is. We find the bottleneck before you spend more money fixing the wrong thing.

Find the Bottleneck

Main event

C.A.T.S. Scale System

Your ongoing outsourced marketing department. Strategy, systems, content, execution, reporting, and optimization, managed as one connected growth function.

See the Full System

Specific fix

Focused Marketing Builds

For when one part of the system needs to be built, rebuilt, or finally connected to the rest of your marketing.

Build the Missing Piece

The C.A.T.S. Scale System

Cute name. Serious marketing infrastructure.

C.A.T.S. is what happens when your marketing stops being a pile of "shoulds" and starts acting like a coordinated system.

See How the System Works

CClarity before motion

Marketing priorities, roadmap, positioning, and campaign planning.

AAutomation that follows up

CRM, email sequences, lead magnets, workflows, and follow-up.

TTraffic with trust attached

Search, social, content, email campaigns, and authority building.

SSales support, not pressure

Conversion optimization, reporting, testing, and growth recommendations.

Strategic proof

Marketing should make more sense, not create more homework.

Clients come to Clever Calicco when they are tired of vague advice, scattered deliverables, and strategies that require the founder to become the project manager.

"Every recommendation she gave me was ideal for the stage of business I am currently in. Candice's insights in marketing are remarkable."
Kellie, Kellie Evetts Virtual Assistant

"Our website has been transformed into a well-thought-out design that works for the direction of our business."
Gail, Purposeful Careers

"She's fun, easy to talk to and is truly someone you can trust to have your back."
Karen, Creative Life in Motion

Founder-led by a strategist, not a task manager

Built for founders who are done being the marketing department.

Clever Calicco was built for businesses that are past the scrappy stage but not ready, or interested, in building a full internal marketing team.

Candice leads the strategy, client experience, and growth priorities while coordinating creative, technical, and implementation support around what your business actually needs.

Department-level marketing leadership without the corporate theatre.

Meet Clever Calicco

Ready for marketing that keeps moving?

Stop being the person who has to remember every marketing thing.

Tell us what is happening, where marketing feels too dependent on you, and what growth needs to look like next. You do not need to arrive with the whole plan. That is literally why we exist.

Apply to Work With Us Find Your Marketing Bottleneck